{"id":10037,"date":"2025-02-15T15:21:28","date_gmt":"2025-02-15T12:21:28","guid":{"rendered":"https:\/\/qb-academy.com\/?p=10037"},"modified":"2026-04-11T14:52:35","modified_gmt":"2026-04-11T11:52:35","slug":"%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1","status":"publish","type":"post","link":"https:\/\/qb-academy.com\/ar\/%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1\/","title":{"rendered":"\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-\u0645\u0642\u062f\u0645\u0629\">\u0645\u0642\u062f\u0645\u0629 <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u0645\u0641\u0647\u0648\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/h3>\n\n\n\n<p>\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<a href=\"https:\/\/r.search.yahoo.com\/_ylt=AwrhWQkOOKdn_gEAQU5XNyoA;_ylu=Y29sbwNiZjEEcG9zAzEEdnRpZAMEc2VjA3Ny\/RV=2\/RE=1740221711\/RO=10\/RU=https%3a%2f%2fen.wikipedia.org%2fwiki%2fPerformance_measurement\/RK=2\/RS=8O5B5diH4zYAl._dWPK6eg72Bow-\"> (Performance Measurement)<\/a> \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0641\u064a \u0623\u064a \u0645\u062c\u0627\u0644\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629\u060c \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u064a\u0639\u062a\u0645\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u062d\u062f\u062f \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0646\u062c\u0627\u062d \u0623\u0648 \u0627\u0644\u0641\u0634\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u0623\u0647\u0645\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/h3>\n\n\n\n<p>\u0636\u0631\u0648\u0631\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0639\u062f\u0629 \u0623\u0647\u062f\u0627\u0641 \u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0645\u0646\u0647\u0627:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629<\/strong>: \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0647\u0627.<\/li>\n\n\n\n<li><strong>\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a<\/strong>: \u064a\u0645\u0643\u0646 \u0644\u0644\u0642\u0627\u062f\u0629 \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0648\u062d\u0642\u0627\u0626\u0642.<\/li>\n\n\n\n<li><strong>\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629<\/strong>: \u064a\u0648\u0636\u062d \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f<\/strong>: \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0646\u0638\u0627\u0645 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0623\u0648 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong>: \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644\u0629 \u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0648 \u0627\u0644\u0641\u0631\u062f.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u0623\u0646\u0648\u0627\u0639 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/h3>\n\n\n\n<p> \u064a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641\u0647 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0625\u0644\u0649:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u0623-\u0627\u0644\u0645\u0624\u0633\u0633\u064a\"><strong>\u0623) \u0627\u0644\u0645\u0624\u0633\u0633\u064a<\/strong><\/h4>\n\n\n\n<p>\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u060c \u0648\u064a\u0634\u0645\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a<\/strong>: \u0645\u062b\u0644 \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u060c \u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)\u060c \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a<\/strong>: \u0645\u062b\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a<\/strong>: \u0645\u062b\u0644 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u0628-\u0644\u0641\u0631\u062f\u064a\"><strong>\u0628) \u0644\u0641\u0631\u062f\u064a<\/strong><\/h4>\n\n\n\n<p>\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0623\u0648 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629<\/strong>: \u0639\u062f\u062f \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u0646\u062c\u0632\u0629 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0645\u0639\u064a\u0646\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062c\u0648\u062f\u0629<\/strong>: \u0645\u062f\u0649 \u062f\u0642\u0629 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u062c\u0632.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a<\/strong>: \u0645\u062b\u0644 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f\u060c \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u062c) \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u064a\u0627\u0636\u064a<\/strong><\/h4>\n\n\n\n<p>\u0641\u064a \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0623\u0648 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646\u060c \u064a\u0634\u0645\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0625\u0646\u062c\u0627\u0632\u0627\u062a \u0627\u0644\u0628\u062f\u0646\u064a\u0629<\/strong>: \u0645\u062b\u0644 \u0627\u0644\u0633\u0631\u0639\u0629\u060c \u0627\u0644\u0642\u0648\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0645\u0644.<\/li>\n\n\n\n<li><strong>\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0628\u0627\u0631\u064a\u0627\u062a<\/strong>: \u0639\u062f\u062f \u0627\u0644\u0627\u0646\u062a\u0635\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0647\u0632\u0627\u0626\u0645.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629<\/strong>: \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0627\u0644\u062a\u0645\u0631\u064a\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0633\u0645\u0629\u060c \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u062c\u0627\u062d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u0623\u0633\u0627\u0644\u064a\u0628 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/h3>\n\n\n\n<p>\u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0646\u0647\u0627:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0623) \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0623\u062f\u0627\u0621 (KPIs &#8211; Key Performance Indicators)<\/strong><\/h4>\n\n\n\n<p>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0623\u062f\u0627\u0621 \u0647\u064a \u0623\u062f\u0648\u0627\u062a \u0643\u0645\u064a\u0629 \u0623\u0648 \u0646\u0648\u0639\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0645\u062b\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0644\u0644\u0634\u0631\u0643\u0627\u062a<\/strong>: \u0645\u0639\u062f\u0644 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0646\u0633\u0628\u0629 \u0646\u0645\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062f\u0648\u0631\u0627\u0646 \u0627\u0644\u0648\u0638\u064a\u0641\u064a.<\/li>\n\n\n\n<li><strong>\u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/strong>: \u0639\u062f\u062f \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u0643\u062a\u0645\u0644\u0629\u060c \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f.<\/li>\n\n\n\n<li><strong>\u0644\u0644\u0631\u064a\u0627\u0636\u064a\u064a\u0646<\/strong>: \u0627\u0644\u0633\u0631\u0639\u0629\u060c \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0645\u0644\u060c \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0641\u0648\u0632.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u0628-\u0628\u0637\u0627\u0642\u0627\u062a-\u0627\u0644\u0623\u062f\u0627\u0621-\u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646-balanced-scorecard-bsc\"><strong>\u0628) \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 <a href=\"https:\/\/r.search.yahoo.com\/_ylt=AwrFGY1zOKdnGQIACIFXNyoA;_ylu=Y29sbwNiZjEEcG9zAzEEdnRpZAMEc2VjA3Ny\/RV=2\/RE=1740221812\/RO=10\/RU=https%3a%2f%2fonline.hbs.edu%2fblog%2fpost%2fbalanced-scorecard\/RK=2\/RS=O2_BXjPtPs_ek52j1NKjBn.HlOU-\">(Balanced Scorecard &#8211; BSC)<\/a><\/strong><\/h4>\n\n\n\n<p>\u062a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0634\u064a\u0648\u0639\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u060c \u0648\u062a\u0642\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0645\u062d\u0627\u0648\u0631:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/strong>: \u0645\u062b\u0644 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>: \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/strong>: \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0641\u0627\u0642\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u0646\u0645\u0648<\/strong>: \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u062c) \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)<\/strong><\/h4>\n\n\n\n<p>\u064a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0648\u0647\u0648 \u0645\u0647\u0645 \u0641\u064a \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0623\u0648 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u062f) \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0630\u0627\u062a\u064a \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0630\u0627\u062a\u064a<\/strong>: \u064a\u0642\u0648\u0645 \u0627\u0644\u0641\u0631\u062f \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0626\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u062d\u062f\u062f\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629 <\/strong><a href=\"https:\/\/r.search.yahoo.com\/_ylt=AwrFY4iaOKdnBwIAUPJXNyoA;_ylu=Y29sbwNiZjEEcG9zAzEEdnRpZAMEc2VjA3Ny\/RV=2\/RE=1740221851\/RO=10\/RU=https%3a%2f%2fen.wikipedia.org%2fwiki%2fBenchmarking\/RK=2\/RS=hN1EjxbbCIdVyP7fsw7L_HqhGbU-\"><strong>(Benchmarking)<\/strong>:<\/a> \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0623\u062f\u0627\u0621 \u0634\u0631\u0643\u0627\u062a \u0623\u0648 \u0623\u0641\u0631\u0627\u062f \u0622\u062e\u0631\u064a\u0646 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u062c\u0627\u0644 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0647\u0640) \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0628\u0632\u0627\u0648\u064a\u0629 360 \u062f\u0631\u062c\u0629<\/strong><\/h4>\n\n\n\n<p>\u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0645\u0646 \u0627\u0644\u0632\u0645\u0644\u0627\u0621\u060c \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0632\u0648\u0627\u064a\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u062a\u062d\u062f\u064a\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/h3>\n\n\n\n<p>\u0631\u063a\u0645 \u0641\u0648\u0627\u0626\u062f\u0647\u060c \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0639\u0645\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0635\u0639\u0648\u0628\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/strong>: \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u0639\u0643\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u062f\u0642\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629<\/strong>: \u0645\u062b\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0623\u0648 \u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0642\u0627\u0648\u0645\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/strong>: \u0642\u062f \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0646\u0638\u0627\u0645 \u0645\u0642\u0627\u0648\u0645\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0623\u0646\u0647 \u0645\u062c\u0631\u062f \u0648\u0633\u064a\u0644\u0629 \u0644\u0644\u0631\u0642\u0627\u0628\u0629.<\/li>\n\n\n\n<li><strong>\u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong>: \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/h3>\n\n\n\n<p>\u0644\u0636\u0645\u0627\u0646 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0641\u0639\u0627\u0644\u060c \u064a\u062c\u0628 \u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0648\u0636\u0648\u062d<\/strong>: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/li>\n\n\n\n<li><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/strong>: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0639\u0643\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a.<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/strong>: \u062a\u0637\u0628\u064a\u0642 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0628\u0631\u0627\u0645\u062c \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062f\u0648\u0631\u064a<\/strong>: \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0646\u062a\u0638\u0645 \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/strong>: \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0639 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u062a\u062d\u0641\u064a\u0632\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0627\u0644\u0623\u0633\u0626\u0644\u0629-\u0627\u0644\u0634\u0627\u0626\u0639\u0629\"><strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1739012350445\"><strong class=\"schema-faq-question\"><strong>1. \u0645\u0627 \u0647\u0648 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0645\u062d\u062f\u062f\u0629\u060c \u0633\u0648\u0627\u0621 \u0644\u0644\u0623\u0641\u0631\u0627\u062f\u060c \u0627\u0644\u0641\u0631\u0642\u060c \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1739012371974\"><strong class=\"schema-faq-question\"><strong>2. \u0644\u0645\u0627\u0630\u0627 \u064a\u0639\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0647\u0645\u064b\u0627\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629.<br\/>\u064a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<br\/>\u064a\u0639\u0632\u0632 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a.<br\/>\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1739012398388\"><strong class=\"schema-faq-question\"><strong>3. \u0645\u0627 \u0647\u064a \u0623\u0646\u0648\u0627\u0639 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641\u0647 \u0625\u0644\u0649:<br\/><strong>  \u0627\u0644\u0645\u0624\u0633\u0633\u064a<\/strong> (\u0645\u0627\u0644\u064a\u060c \u062a\u0634\u063a\u064a\u0644\u064a\u060c \u062a\u0646\u0638\u064a\u0645\u064a).<br\/><strong> \u0627\u0644\u0641\u0631\u062f\u064a<\/strong> (\u0625\u0646\u062a\u0627\u062c\u064a\u0629\u060c \u062c\u0648\u062f\u0629\u060c \u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a).<br\/><strong> \u0627\u0644\u0631\u064a\u0627\u0636\u064a<\/strong> (\u0627\u0644\u0644\u064a\u0627\u0642\u0629\u060c \u0627\u0644\u0625\u0646\u062c\u0627\u0632\u0627\u062a\u060c \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a)<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1739012536289\"><strong class=\"schema-faq-question\"><strong>4. \u0645\u0627 \u0647\u064a \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0645\u060c \u0645\u062b\u0644:<br\/>\u0646\u0633\u0628\u0629 \u0646\u0645\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<br\/>\u0645\u0639\u062f\u0644 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<br\/>\u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1739012594941\"><strong class=\"schema-faq-question\"><strong>5. \u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong> \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<br\/><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong> \u062a\u0634\u0645\u0644 <a href=\"https:\/\/qb-academy.com\/ar\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%aa%d8%ae%d8%b7%d9%8a%d8%b7\/\">\u0627\u0644\u062a\u062e\u0637\u064a\u0637<\/a>\u060c \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1739012652686\"><strong class=\"schema-faq-question\"><strong>6. \u0645\u0627 \u0647\u064a \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 (BSC)\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0647\u064a \u0623\u062f\u0627\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0645\u062d\u0627\u0648\u0631:<br\/>\u0627\u0644\u0645\u0627\u0644\u064a\u0629 (\u0627\u0644\u0623\u0631\u0628\u0627\u062d\u060c \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631).<br\/>\u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621).<br\/>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629).<br\/>\u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u0646\u0645\u0648 (\u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631)<br\/><\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0627\u0644\u062e\u0627\u062a\u0645\u0629\"><strong> \u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/strong><\/h2>\n\n\n\n<p>\u0647\u0648 \u0639\u0646\u0635\u0631 \u0623\u0633\u0627\u0633\u064a \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a. \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642\u0647 \u0628\u0637\u0631\u064a\u0642\u0629 \u0635\u062d\u064a\u062d\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629. \u0644\u0643\u0646 \u064a\u062c\u0628 \u0627\u0644\u062d\u0630\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u0635\u0627\u062d\u0628\u0629 \u0644\u0647\u060c \u0645\u062b\u0644 \u0635\u0639\u0648\u0628\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u0645\u0642\u0627\u0648\u0645\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0645\u0642\u062f\u0645\u0629 1. \u0645\u0641\u0647\u0648\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 (Performance Measurement) \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0641\u064a \u0623\u064a \u0645\u062c\u0627\u0644\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629\u060c \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u064a\u0639\u062a\u0645\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u062d\u062f\u062f \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0646\u062c\u0627\u062d \u0623\u0648 \u0627\u0644\u0641\u0634\u0644. 2. \u0623\u0647\u0645\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0636\u0631\u0648\u0631\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0639\u062f\u0629 \u0623\u0647\u062f\u0627\u0641 \u0631\u0626\u064a\u0633\u064a\u0629\u060c [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[142,128,122,129,130,140,139],"class_list":["post-10037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-142","tag-128","tag-122","tag-129","tag-130","tag-140","tag-139"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/title>\n<meta name=\"description\" content=\"\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 (Performance Measurement) \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0641\u064a \u0623\u064a \u0645\u062c\u0627\u0644\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qb-academy.com\/ar\/\u0642\u064a\u0627\u0633-\u0627\u0644\u0623\u062f\u0627\u0621\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\" \/>\n<meta property=\"og:description\" content=\"\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 (Performance Measurement) \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 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\u0627\u0644\u0623\u062f\u0627\u0621.","inLanguage":"ar"},"inLanguage":"ar"},{"@type":"Question","@id":"https:\/\/qb-academy.com\/%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1\/#faq-question-1739012652686","position":6,"url":"https:\/\/qb-academy.com\/%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1\/#faq-question-1739012652686","name":"6. \u0645\u0627 \u0647\u064a \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 (BSC)\u061f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u0647\u064a \u0623\u062f\u0627\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0645\u062d\u0627\u0648\u0631:<br\/>\u0627\u0644\u0645\u0627\u0644\u064a\u0629 (\u0627\u0644\u0623\u0631\u0628\u0627\u062d\u060c \u0627\u0644\u0639\u0627\u0626\u062f 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\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631)<br\/>","inLanguage":"ar"},"inLanguage":"ar"}]}},"_links":{"self":[{"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/posts\/10037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/comments?post=10037"}],"version-history":[{"count":0,"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/posts\/10037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/media\/11661"}],"wp:attachment":[{"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/media?parent=10037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/categories?post=10037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qb-academy.com\/ar\/wp-json\/wp\/v2\/tags?post=10037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}